Essentially what this campaign aims to achieve is to increase the education level of responsible drinking amongst consumers around the world. It doesn't matter which brand you consumer, Johnnie Walker unselfishly just wants you to be aware that being responsible is important.
Alot of fantastic executions have been done around the world in over 20 countries. Johnnie Walker and Mika have done some fantastic road shows to showcase the importance of being control when you're behind the wheel. As part as the CSR program under Diageo's roof, Johnnie Walker has spent millions and millions of dollars backing this campaign and with it's simple and direct message - NEVER DRINK AND DRIVE, consumers around the world are urged to be responsible when drinking (Watch the video below)