It's crucial that I blog about this because it is about what we have planned for Johnnie Walker in March and April.
In line with the global sponsorship of Vodafone McLaren Mercedes, Johnnie Walker has in the past activated many exciting activities around the sport. Mainly parties and promotions. Why you ask? Simple - everyone loves the sport and the lifestyle around it.
This time around, we are executing many exciting on-ground activities. This is what you can look forward to:
1. Johnnie Walker Consumer Promotion - happening in over 120 outlets nationwide, with every purchase of 2 bottles of Johnnie Walker Black Label, you instantly get a gift - either a long sleeve or short sleeve t-shirt with JW & McLaren corporate partner logo. On top of that, you also get an entry form that puts you in the running to win Grand Stand tickets to the race in Sepang.
2. Johnnie Walker Grand Stand Hospitality - we will host 115 of our local consumers, media and selected celebs at the race track. The hospitality includes the following:
- Central pick up and drop off point from 1 Utama to SIC and back on both days
- Hospitality pack which includes ear plugs, JW lanyards with ID tags and race tickets, t-shirts, caps, umbrella, hand-fans and we feed you too.
- Block seating at Garnet Grand Stand where you get the full view of pit entry action, corners 5, 7 and the last corner before the straight shoot.
- Also, since you're our guests, after the race, your ticket gets you into Jami's concert at the heli-pad.
3. Johnnie Walker Grand Prix Viewing party - hosted in one of KL's hottest spots - Quattro Club on april 5th, loyal JW members of Quattro club, will get a chance to be invited to watch the race live from 3pm-8pm with friends and celebs with free flow of finger food and Johnnie Walker Black Label. To make things interesting, specially developed Grand Prix cocktails will be served to everyone.
So, we cover all angles - if you wanna be in the middle of the heat and burning rubber or you wanna chill out with friends in town, we have offerings for you.
This is not where things ends - look out for July through October - we have exciting plans for you and it's only a matter of time when we share with you what we have in store for you.
See you at the track mates!!!