Their new venture is called BuddiRewards and it is a fantastic tool for both consumers and organizations. What it does is really simple - if you are registered with buddirewards, everytime your phone rings, there will be an ad that plays during the ring period and after the call has ended. It is an interactive tool and if the ad gets your attention, all you need to do is "Click" on it, and it takes you to te website or portal for more info. Best part - YOU EARN MONEY doing this.
http://www.buddirewards.com/ (PC user)
http://www.buddirewards.mobi/ (Mobile users)